Date : October 4th, 2004
1. Editor Notes
2. New Free Bonus Available
3. Featured Article
4. Next Issue
1. Editor Notes.
welcome to the latest
edition of my newsletter. This month I have added a new free bonus when
you subscribe to my ezine. My daily subscriptions have just about tripled!
Read more about this bonus below.
Have fun with this month's edition...
2. Free Bonus!
When you sign up on
my site for the mini course you receive free bonuses. I have just added
a new bonus : 23 fast selling software titles. I used to sell it for $24.95.
You will also receive full resale rights to the package!
Get it here : Fast Selling
3. Featured Article.
5 Tips To Create A
That Pulls In Thousands of Rabid
Subscribers... in a Flash!
© Jim Edwards
- All Rights Reserved
One of the fastest
ways to develop, build, and grow your own
list of subscribers is to develop a "mini" course with an
incredibly compelling promise.
I have personally
used "mini" courses to build lists of
several thousand subscribers in as little as a week.
course is simply a series of e-mail's where you
teach people a specific skill, set of skills, or reveal
other information they really want to know.
In the process of
providing this focused, valuable
information, you prove to your subscribers that you are THE
expert in a particular area - and, you also encourage people
to pay you to get even BETTER information from ebooks and
information products you've either written or recommend.
An example of a "mini"
course offer I've used with great
success is the free mini course at www.7dayebook.com that
appears in the exit pop up window when you leave the site.
The promise of this "mini" course is strong and compelling.
Here's what it says...
FREE eBook Mini-Course
"How to Write and Profit from your own eBook...
while you're still young enough to enjoy it!"
All the registration
page asks for is first name and email
address... and this mini-course has generated thousands of
So here's the basic
formula in a nutshell:
Strong promise low risk high perceived reward= Subscribers
Now, if you'd like
to build your own list of rabid
subscribers, here are 5 sure-fire tips for creating a mini-
course that truly kicks butt!
Tip #1 - The Promise
If you want to launch
a successful mini-course, target an
audience with a specific need and then make them the biggest
possible promise you can deliver on.
People are pressed
for time and rarely see as much value in
something they get for free as opposed to something they pay
a lot of money for.
Add to this the fact
that the Internet gets more and more
crowded everyday and you can see that the best offers are
the ones that grab people's attention by making a benefit-
driven promise they can't resist.
Even though you offer
your mini-course for free, you still
must SELL people on WHY they should pay you with their time
Example: If you want
to do a mini-course on real estate
investing, look for the biggest and best promise you can
make for people.
Let's look at these
various promises for identical mini-
Good: How to make
a fortune in foreclosures.
Better: How to find
and buy a profitable foreclosure within
Best: How to find
and buy a profitable foreclosure property
in your area within 2 weeks - using none of your own money!
** The promise you
make has everything to do with whether or
not people sign up. IMPORTANT: After they sign up, make sure
you deliver on the promise.
Tip #2 - Don't reinvent
Look for existing
content - your own or other people's - you
can adapt directly or indirectly into the mini-course.
Hey, I understand
you're busy... I'm busy too!
Why would you want
to spend 2 days coming up with all the
content for your mini-course if you already have past
information you can adapt!?
If you don't have
any existing material, then find someone
else who has written an article and use that for part of
your mini-course - with their permission of course.
You'd be surprised
at all the pieces of the puzzle that are
out there independently which you could combine into a great
mini-course without nearly the mountain of effort you might
Tip #3 - Give yourself
lots of chances to make money
One way to build more
value into your mini-course and make
sure people hang onto your messages instead of deleting them
is to put lots of quality links into your mini-course.
This allows people
to get additional information on specific
aspects of the mini-course.
Some of those links
can be to free resources, others to
resources where you earn an affiliate commission, and still
others to your own products and services.
The more links you
have that actually contribute to your
students learning the subject of your mini-course and
fulfilling the promise you made to get them to sign up, the
better your chances of them clicking those links.
If you create lessons
people save for future reference
because they have great links in them, you'll make more
For an example look
no further than your "in-box"! Almost
everybody has email messages they've saved from other people
because they contain links to sites you want to use now or
access in the future.
Tip #4 - Build anticipation
for the next message
If you're going to
take the time to put together the mini-
course, wouldn't it be great of the majority of people who
subscribed actually read your messages!?
If you want to launch
a successful mini-course, you've got
to rise ABOVE the noise of all the other email messages
people receive every single day.
One way to do this
is to always end each lesson with a small
"ad" or excitement builder for the next message. You do this
by really playing up a big benefit they'll receive as a
result of reading the next message you promise to send them.
Here's an example:
"The next and
final installment in this mini-course will
give you five tips for how to get 10,000 visitors to your
website without spending a dime on pay-per-click traffic! So
stay tuned for the next lesson in 2 days..."
It's a simple, yet
very powerful way to build anticipation
for the next message into EVERY message you send.
This simple step helps
make them look forward to the next
message so it gets read... not trashed!
Tip #5 - Tell them
what they don't know!
If you're using the
mini-course to promote a product that
covers a much "bigger picture" of the topic as a whole,
constantly remind people that the mini-course is just a
"tiny piece" of the whole product.
Remind them of what
else they need to know and tell them if
they buy the product then they'll get this benefit, and that
benefit, and even more specific information.
Remember, you didn't
publish this mini-course to practice
your typing skills! You are in this to make money, to get
subscribers, and to make sales!
Once you deliver quality
content that gives people a real
taste of what's in store when they actually purchase, then
it's time to close the sale... you deserve it!
-- Jim Edwards is
a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how
to use fr^e articles to quickly drive thousands of targeted
visitors to your website or affiliate links...
Need MORE TRAFFIC to your website or affiliate links?
"Turn Words Into Traffic" reveals the secrets for driving
Thousands of NEW visitors to your website or affiliate
links... without spending a dime on advertising!
Click Here http://www.turnwordsintotraffic.com
4. Next Issue.
It will be a while
before this next issue will be posted. It will be online the 1st November.
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